Suzie Zuzek, American Contemporary Artist
Saving the legacy and oeuvre of artist Suzie Zuzek is part of a broad strategy to usher Zuzek into the public consciousness and celebrate
her as a consequential figure in American culture, fashion, & art.
Suzie Zuzek’s enchanting designs are instantly recognizable. They captured our hearts as they catapulted onto the fashion scene, hidden in plain sight on garments by Lilly Pulitzer, 1962-1985. It was Zuzek’s immense creativity and talent as an artist that created the visual foundation of American Resort Wear cementing the lifestyle phenomenon that influenced a generation of Americans.
Becky Smith, a lawyer from Saint Louis, serendipitously discovered Suzie Zuzek's story in 2007 and steadfastly holding on to her vision led a private investment group to save this unrivaled oeuvre of original works of art and IP. With this new ownership, Zuzek is being reunited with her oeuvre for the first time. The generations of enthusiasts who are just learning Zuzek’s name and origin story can take comfort in knowing that her legacy and works are now saved from being lost forever.
The artist Suzie Zuzek created over fifteen hundred watercolor paintings for Key West Hand Print Fabrics, Inc., the design house used by, and ultimately owned by, Lilly Pulitzer when she owned her eponymous brand, 1962 -1985. Lilly bought a controlling interest in KWHPF in late 1980. This archive of two-dimensional works of art, along with all of the related copyrights, was sold in 1985 by Lilly in her company's bankruptcy to a group of Key West investors. Lilly Pulitzer’s TM name alone – 13 letters – was sold eight years later in 1993 to a separate group, Sugartown Worldwide, LLC, and they did not buy back the archive or copyrights and therefore did not own one design from 1962-1993. Oxford, Inc. bought the Lilly Pulitzer company for $60M in 2010 without owning the first thirty years of their design heritage.
Becky Smith, a lawyer from Saint Louis, formed a private investment group which purchased (saved) the archive (art and related IP-copyrights 2,000+) in 2016 from the Key West investors who purchased from Lilly in 1985. (Provenance perfect.) For the first time, the Zuzek oeuvre has been conserved and catalogued to museum standards and enjoyed its debut in a monograph exhibition at Cooper Hewitt, Smithsonian Design Museum in New York 2021-2022.
This body of work represents authenticity, heritage, and quality. The Zuzek designs represent an iconic, inimitable American aesthetic now reunited with the artist responsible, Suzie Zuzek. With Smith's discovery and the unique heritage - the designs are now part of a collective whole, complete with a compelling new narrative. The fine art prints and Zuzek's story are therefore relevant in speaking to the values held by Millennials and Gen Z's as well as Baby Boomers as consumers in today's global art market.
Zuzek's designs have a built-in American heritage, are evergreen, timeless. Zuzek's body of work has been consumed or has had an impact on the lives of millions of consumers (who are just now learning her name) and therefore has high emotional content. Viewing her designs through the lens of the artist, her paintings are works of fine art.
No longer relegated to anonymity, this incredible artist’s fairytale story and the range of designs Zuzek wondrously conceived will undoubtedly bring the next generations as much joy as works of art under the Zuzek name in the years to come as they did for their predecessors.
Once Zuzek’s story was discovered by Becky Smith in 2007, her vision, passion, and perseverance led to saving the legacy and oeuvre of this culturally important American female artist. Zuzek is now reunited with her body of art for the first time and is respected and celebrated as the rightful creator of the visual foundation of American Resort Wear.